We've partnered with the best in the business to bring you marketing benchmark reports that will not only provide insight into the industry, but will also help you make smarter, and more data-driven marketing decisions. Marketers are more under the microscope than ever - upper management and the finance team need to know exactly what has been spent, what activities have been completed, what initiatives have been successful, which ones haven't, and a plethora of other questions. Learn what tools will help you, what tools to avoid, new tactics, emerging trends, best practices and benchmarks for where you should be.
What are the most common goals and KPIs among marketers? What are the top challenges faced in the industry? How are these obstacles overcome? All of these questions and more will be answered in our marketing benchmark reports.
We teamed up with Ascend2 to bring you a report that outlines what B2B marketers say are their biggest obstacles with email marketing strategy and the tactics they use for how to best overcome those obstacles.