By Nick Price
Account Based Sales and Marketing takes an entire team to get the ball from one side of the field all the way to the other and across the goal line. No single player can take on the opposing team alone. Many different teammates touch the ball multiple times throughout the drive to the end zone, which makes each handoff critical. If you don’t spend time perfecting this, you risk dropping the ball – a turnover that could lead to your competitors cashing in on your lost opportunity.