Microsoft’s Acquisition Of LinkedIn Confirms Work Is Social, But What About Marketing?
By Deborah Holstein, dholstein
Let’s face it. Work has always been social. Since people first started working in offices, they have been sharing ideas, solving problems and wasting time together.
We were creating, sharing and approving our charts, graphs, photos and stories with our co-workers, customers and prospects well before we started calling it “content”. As time and tech marched on, this kind of collaboration, which we’ve always done, began to be classified as “social”.