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Organizing for ABM: Sales + Marketing + Customer Success Need Joint Strategy, Metrics, & Skills

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Organizing for ABM: Sales + Marketing + Customer Success Need Joint Strategy, Metrics, & Skills

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As more vendors, thought leaders, and practitioners have embraced (and amplified) the ABM trend, specific questions about what is needed for ABM and what type of companies should be doing ABM are becoming more widespread. Best practices for organizational structure, budget share, and technology are growing in complexity. More Marketing and Sales leaders have learned from their early ABM efforts and technology investments, and are willing to share their key learnings with peers.

Read the source article at TrustRadius

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