Pilot-pitch your big marketing ideas with short-form content – B2B News Network
The start of summer in Hollywood is the start of pilot season. That’s when hundreds of writers and producers pitch new TV show ideas to the major studios. It’s also a great example of the minimum viable product idea, made famous by Eric Ries in his book, The Lean Startup. During pilot season studio execs wade through hundreds of pitches and scripts, trying to find the one idea that will be successful.