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Poor data quality is the silent killer for many B2B marketing campaigns, a study suggests

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Poor data quality is the silent killer for many B2B marketing campaigns, a study suggests

The biggest issues facing B2B marketers dealing with poor quality data include duplicate data – defined as having the same name twice – and missing fields which include having the name and address but no email or phone information. Other issues include invalid formatting, where a lead may have all the required information but is not formatted according to marketer specifications.

Read the source article at thedrum.com

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