By David Kirkpatrick
Not all that long ago, marketing was more art than science. But with the advent of data-driven digital marketing, the discipline of marketing is going through some growing pains. Dealing with data can be daunting for marketing, but it doesn’t have to be and it can reap rewards rewards in the workplace. In the survey, data was seen as important for making business decisions, with 60% reporting the greatest benefit of using data for decision making was making more accurate decisions.