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Report: Measurement and attribution a top priority for US marketers

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Report: Measurement and attribution a top priority for US marketers

U.S. spending on data-driven marketing (DDM) grew at its fastest pace in the last five years during the first quarter of this year, according to Direct Marketing Association/Winterberry Group’s “Quarterly Business Review.” The survey said that 43.1 percent of marketers reported their DDM expenditures grew, up more than 10 percent from the previous quarter.

Read the source article at B2B Marketing

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