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Video Series


Over the course of conference season, Social123 occasionally gets offered the opportunity to speak on a panel or in a session.  Social123 Talks is a place for you to come and relive those moments (or see them for the first time if you didn’t get to attend).  These sessions/panels are filled with valuable information that we want to share with you!

Social123 Talks

Atlanta Digital Summit – Sales or Marketing? An Exploration of Morphing Roles

May 25, 2016

Speaker: Joe Mckenna (Social123)

Don’t let the titles fool you – today’s most accomplished salespeople look more like marketers than ever before. ‘Feature dumping’ is dead and sales effectiveness relies on delivering tightly developed, personalized value propositions.

This session will explore the advanced techniques that allow contemporary sellers to work in concert with their marketing peers to build engagement with even the most exacting buyers. After this session you’ll be able to:

  • Identify the critical information needed for an effective handoff between marketing and sales, and the research tools that can help you get there quickly
  • Personalize general value propositions down to the 1:1 level for each stakeholder involved in a purchase evaluation
  • Understand the limitations of dated go-to-market techniques such as feature-functionality pitching and relationship selling

DSATL16 - Joe Mckenna

#FlipMyFunnel Austin Fireside Chat – Women in Tech

June 7, 2016

Speakers: Emily Wingrove (Social123), Katie Rogers (Salesloft), Tonni Bennett (Terminus), and Katharine Mobley (WeCareCard)

One of the repeating patterns that we see in the Tech World is the lack of women in technology. This is why Terminus did the “Women in Tech” panel with the speakers explaining their journeys of being a woman in tech. This was a super powerful panel session that engaged the crowd.

#FlipMyFunnel Austin Fireside Chat - Women in Tech

#FlipMyFunnel Boston – How To Use Data To Personalize The Customer Journey

August 11, 2016

Speakers: Emily Wingrove (Social123 now Synthio), Frannie Danzinger (6Sense), Tom Regan (Madison Logic), Andre Yee (Triblio) and Katharine Mobley (Kevy)

Data plays a huge role in personalization for the customer. This panel identifies how companies can use data to personalize the customer journey and features all stars from 6Sense, Madison Logic, Triblio, Kevy, and of course, Social123.

FMF Boston - Data and Personalization