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The Account-Based Marketing Reporting Framework For Marketers Obsessed With ROI

the-account-based-marketing-reporting

The Account-Based Marketing Reporting Framework For Marketers Obsessed With ROI

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Every marketing technology vendor is talking about account-based marketing this year. And for good reason. Understanding the effects of account-based marketing is becoming possible with the increasing engagement data we have access to, and the sophisticated predictive models available. With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting.

Read the source article at Bizible

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