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The Dumbing-Down of “ROI” by B2B Marketers and What You Can Do To Counter That Customer Perception

the-dumbing-down-of-roi-by-b2b-marketers-and-what-you-can-do-to-counter-that-customer-perception

The Dumbing-Down of “ROI” by B2B Marketers and What You Can Do To Counter That Customer Perception

By Jack Dean

Have you noticed over the years how the word “ROI”, a term formerly reserved for the outcome of a sophisticated in-depth investment analysis conducted by CXO Buyers, has been dumbed-down by B2B Marketers to a buzzword implying some kind of financial benefit?

Read the source article at CustomerThink

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