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The Evolution of Account-Based Marketing

The Evolution of Account-Based Marketing

By Chris Hundley

In my consulting days at Microsoft, I was fortunate to get a peek behind the curtain at the tactics that have been used by both the US and Worldwide sales teams for two decades. Those days it was called “Account Planning” (what we now call account-based marketing), and it was vital to nurturing and closing enterprise software deals. The process and tools were custom-built and expensive. The time involved was enormous. However, the average deal size justified the investment many times over.

Read the source article at Business 2 Community

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