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The Grapevine of B2B: how word of mouth actually works

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The Grapevine of B2B: how word of mouth actually works

You can also listen to this piece in podcast form here, or subscribe on iTunes: I still remember the first time I saw Trello. A few years ago, working at a dynamic, fast-growing startup, a coworker showed me her Trello board for managing an overhaul of our new employee onboarding, one random day during a one-off meeting. I was interested to check it out, but we needed to move on to the topic at hand. So she sent me an email invitation in a couple clicks. And we moved on.

Read the source article at Blog | ChartMogul

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