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Three rules for optimising your use of marketing automation

three-rules-for-optimising-your-use-of-marketing-automation

Three rules for optimising your use of marketing automation

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Businesses are under a lot of pressure to use the latest and greatest automated marketing technology to engage with huge numbers of customers and keep up with their competitors, but more often than not this happens at the expense of an effective, targeted strategy that delivers a real return on investment. Having the newest, most expensive automation software to hand means nothing if you aren’t putting your customer data to proper use.

Read the source article at itproportal.com

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