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Unmask the Emotional B2B Buyer

Unmask the Emotional B2B Buyer

Vice President of Marketing at Code42. A leader in cloud-based endpoint data security and recovery solutions, Code42 provides solutions for more than 39,000 organizations worldwide. In this article, Ann unmasks the B2B buyer and turns conventional wisdom about logic vs. emotion on its head. My interview outlines the factors B2B buyers consider and demonstrates how to become aware of these factors. Ann distinguishes between tables stakes and true emotional drivers.

Read the source article at SBI | Business Strategy Consulting | SBI

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