By Rachel Winstead
Great content is in the eye of the beholder. You may think that you have the best content ever written, but if your audience isn’t reading it, then you’ve won the battle but could be losing the war. One of the biggest goals that marketers focus on today is how to get in front of the right audience. To break through the online noise and get a return on your content investment, you have to be hitting your target market with everything you have.