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What makes ABM tick in 2016?

What makes ABM tick in 2016?

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Account Based Marketing has taken off! Now more than ever companies are treating prospects as individual markets all of their own. Messages are no longer fired out at random but are carefully carved in an attempt to solve account-specific problems. With the right messages, shot towards the right decision makers throughout a target company, the opportunity arises to drive prospects along a personalised journey designed specifically to make their lives easier.

Read the source article at lbdga.com

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