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What You Need to Know About Target Accounts for ABM Success

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What You Need to Know About Target Accounts for ABM Success

One of the fundamental characteristics of account-based marketing is the use of marketing messages and content that are tailored for specific target accounts. When company leaders adopt an ABM strategy, they make a conscious decision to focus most of their demand generation efforts on a relatively small number of potential customers.

Read the source article at CustomerThink

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