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Whitepapers

Welcome to the Complete Synthio Whitepaper Library

Here at Synthio, we think about contact data and how it relates to sales and marketing a LOT. A company’s database plays an enormous role in their overall campaign strategies, and it can even mean the difference between success and failure. Because of it’s importance, we’ve put together a collection of whitepapers to arm marketers with the information and resources necessary to cover all of the bases for contact data management. This library of whitepapers is constantly growing and evolving to meet the needs of the modern marketer as our industry continues to change and develop.

Great Email Campaigns Start with Great Audiences

Great Email Campaigns Start with Great Audiences

Email marketing drives more conversions than any other marketing channel, including social and search (Monetate). Because this channel is so widely used, ensuring your campaign is optimized is crucial. Your campaign is only as good as the data you have. Keeping your data not only clean, but also enriched is key to getting those email campaigns on the right track! 

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Unlocking the Mystery of Email Validation and Verificaiton

Unlocking the Mystery of Email Validation and Verification

Maintaining a clean email database is essential when it comes to running a successful campaign and oftentimes an email verification service is in order. Email verification identifies and removes invalid domain names, typographical errors, and bad email addresses, improving your email list’s accuracy and validity.

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2016 Budgeting - What Lies Ahead for Marketers?

2016 Budgeting: What Lies Ahead for Marketers

As 2015 comes to a close, marketers are under more pressure than ever to pull together effective budgets and plans for 2016. With the ability to track almost every single data point, marketers are under a microscope and are finding that where and how they spend their budget is more important now than ever.

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Where Does Dirty Data Originate?

Where Does Dirty Data Originate?

The importance of data quality cannot be overstated. For marketers, it starts with educating ourselves and our team as to what dirty data looks like and where it originates. Here’s a close look at where to direct your lens.

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Navigating the B2B Contact Data Technology Landscape

Navigating the B2B Contact Data Landscape

The contact data technology landscape is vast and diverse with hundreds of variations of solutions on the market. It’s easy to see how marketers can get lost in the sea of contact data they are trying to manage,the contact data that they have yet to acquire, and the contact data management solutions available from which to select. Social123 provides an in-depth look on how to navigate the contact data landscape.

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