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Why Account Based Marketing Is Here to Stay for B2B Marketers

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Why Account Based Marketing Is Here to Stay for B2B Marketers

By Nick Price

Predictive analytics and big data are breathing new life into account-based marketing (ABM) experiences among B2B marketers. According to a recent study from SiriusDecisions, 92 percent of B2B companies called ABM “extremely important” to their overall marketing efforts, and 60 percent of these marketers plan to invest in the channel in the next year.

Read the source article at Madison Logic Blog

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