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Why B2B Marketers Should Leverage Customer Feedback

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Why B2B Marketers Should Leverage Customer Feedback

Developing B2B marketing strategy has historically been an in-house exercise that relies on a lot of assumptions about what customers want, and doesn’t include meaningful customer feedback. If I’m a customer, the thought of a sales and marketing team sitting around a table determining what’s meaningful to me represents a major lapse in the sales process. The problem with this is two-fold. Let me elaborate.

Read the source article at B2BSage.com

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