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Why More CMOs Should Embrace Data Management Platforms | Convince and Convert: Social Media Consulting and Content Marketing Consulting

why-more-cmos-should-embrace

Why More CMOs Should Embrace Data Management Platforms | Convince and Convert: Social Media Consulting and Content Marketing Consulting

By Steve Olenski

Familiar with the classic Jackson 5 song, “ABC?” The opening lyrics go something like this: You went to school to learn girl, Things you never, never knew before, Like “I” before “E” except after “C”, And why two plus two makes four. If I were rewriting this song today with the chief marketing officers of the world in mind, the lyrics would go something like this: As simple as do re mi One, two three, it’s what you need Not as good as the original, but the point is that CMOs—and, frankly, all marketers today—need to realize …

Read the source article at convinceandconvert.com

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