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Why SaaS Content Marketing Should Extend Beyond the Sale

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Why SaaS Content Marketing Should Extend Beyond the Sale

By atxcopywriter

Your customers are some of your most valuable leads. Marketers often focus on attracting new leads (which matters), but the customers you already have can be far more valuable to your business in the long run than the new leads you bring in. That’s especially true when you offer a subscription product. You can’t just persuade your customers to buy once and consider your job done. You have to persuade them to buy again and again, every month and year.

Read the source article at Business 2 Community

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