The Synthio Blog

According to Demand Generation Reports’ 2018 Database Strategies and Contact Acquisition Survey, 83 percent of respondents reported that old and outdated data was their biggest challenge. Furthermore, 71 percent said that they don’t have time or resources to implement an effective contact data management process. Given that your customer contact data can decay at a rate of 30 to 70 percent a year, it’s easy...

Read More

What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey.   There’s little doubt that marketing analytics offers a treasure trove of customer information and performance insight critical to overall business success. Which is why you’d think that managing marketing data with existing tools like...

Read More
Deep Personalization Can Supercharge Marketing Campaigns

If your marketing isn’t personalized, you’re not really marketing.   A bold claim? Maybe. But consider the following:   74% of surveyed marketers see an average 20% increase in sales with targeted personalization. 75% of consumers like it when brands personalize their messaging and offerings, and 74% become frustrated when content is not relevant to them. Emails that include the first name of the recipient in the subject...

Read More
data appending best practices

There’s an old saying that cleanliness is next to godliness. And in few places is that truer than in today’s marketing landscape.   The most successful marketers — the ones who best and most frequently engage their target audiences with outstanding content — rely heavily on all kinds of data to determine what information to send, to whom, and when. Of course, their success hinges heavily...

Read More
what is email validation

Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion.   Worse, sending...

Read More
demand gen gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

Read More
contact data quality

I landed in a role that has forced me to think about data. It’s not sexy, but I can’t ignore it. And you shouldn’t be ignoring it either. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every 👏🏽 single 👏🏽day 👏🏽. I’m obsessing over the state of our database, worried about how clean...

Read More
eloqua gdpr quick guide

For the organisation pursuing GDPR compliance, there will undoubtedly be obstacles that arise along the way. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.   The easiest path to compliance requires marketers to use the tools in their MarTech stack to...

Read More

November, commonly overlooked, because it’s the month that sits between you and the last-mile that determines whether you’ve earned the year-end bonus you’ve labored over all year or not. This time of year leaves marketers fatigued, but not the go-to-sleep type of fatigue. It’s the end-of-year-budgeting-planning-and-keeping-the-leads-flowing type of fatigue. All marketing leaders experience it.                                              This time of year, most marketing executives are torn in so...

Read More
marketing ops gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

Read More
digital marketing plans

With 2018 in full swing, B2B marketers are undoubtedly in the process of deploying updated, finessed digital marketing plans to facilitate their success in the new year.   We recently teamed up with Ascend2 to conduct a survey to see how the digital marketing priorities, goals, and best practices have transformed over the last year.   Ascend2 surveyed 107 companies to see what B2B thought leaders had planned for the...

Read More
valentine's day tribute

When a contact in your database takes a job at a new company, they might as well have fallen off the face of the Earth as far as your database is concerned.   Contact recovery can help you reach those job hoppers so you don't lose touch.   But instead of me telling you about it, why not hear about it yourself in this special Valentine's Tribute to her...

Read More