The B2B Balancing Act: How Top Marketers are Integrating Targeted Account Efforts with Lead Gen Strategies — Interactive White Paper
With account-based marketing continuing to grow in prevalence and popularity, it can be all-too-easy to become so focused on ABM that you forget the strengths offered by a traditional lead gen strategy.
Striking the right balance when implementing your ABM strategy into your existing marketing processes is essential. A complete overhaul of your marketing strategy isn’t necessarily the best way to leverage the strengths of ABM for the most tangible results.
“The emerging reality, according to industry thought leaders and many experienced B2B practitioners, is both ABM and demand gen have a role to play in today’s B2B marketing efforts to prioritize high-value accounts and identify new prospects.”
Once you recognize that ABM and traditional lead gen tactics can be used simultaneously to provide marketers with the best of both worlds.
But identifying that you need to balance your lead gen and ABM strategies is one thing, and actually achieving that balance is another.
That’s why Synthio created “The B2B Balancing Act: How Top Marketers Are Integrating Targeted Account Efforts with Lead Gen Strategies,“ an interactive white paper that will tell you everything you know about effectively managing your joint ABM and lead gen strategy for maximum impact.
“The B2B Balancing Act: How Top Marketers Are Integrating Targeted Account Efforts with Lead Gen Strategies,” covers:
- Where traditional lead gen strategies and ABM diverge and overlap;
- Matching targeted personas to targeted accounts;
- Target account selection and engagement;
- Where buyer and account personas fit in;
- Optimizing account and buyer engagement;
- Integration best practices; and
- An execution roadmap.