Buyers Are People, Not Accounts: 4 Key Steps to Finding and Engaging Target Accounts — Webinar
With account based marketing still on the rise, many B2B marketers these days are so focused on their accounts that it’s easy to forget the very people that comprise those accounts. According to CEB, there are 5.4 people (on average) involved in today’s B2B purchase decisions. That’s 5.4 distinct opportunities (on average) to nurture your buying group and personalize your approach for maximum impact.
Synthio recently partnered with Ceros and DemandGen Report to bring you, “Buyers Are People, Not Accounts: 4 Key Steps to Defining and Engaging Target Accounts,” the ideal webinar for marketers looking to find a way to manage their ABM efforts without losing sight of the individual personas at play within their target accounts.
Featuring Synthio’s Director of Marketing, Emily Wingrove, and Ceros VP of Marketing, Matt Wellschlager, “Buyers Are People, Not Accounts” provides a step-by-step guide for marketers looking to imbue their ABM messaging with personalization and relevance, a feat that is nearly impossible without targeting specific stakeholders within your target accounts.
In the webinar, you will also learn:
- How to fine-tune the process for selecting who to target with your marketing efforts
- How to take personas to the next level with account and contact personas
- How to identify accounts that fit your target personas
- Key steps to tailoring messaging to address specific segments and roles
This webinar is a must-see for account based marketers looking to perfect their content strategy and make the most significant impact on the buyers at your target accounts.