The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

Account Based Marketing (ABM), delivering hyper-personalized marketing messages to a highly selective group of prospects in target accounts, is really nothing new. However, the demand for current, accurate, and complete prospect data has never been greater. Segmentation requires more precision as marketing messages are finely tuned across a wide spectrum of job roles, titles, and functions. In order to do this effectively, companies need near real time access to a highly...

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sales and marketing alignment

The leaves are beginning to change, UGG boots are making their seasonal debut, and Instagram photos of Pumpkin Spice Lattes are eliciting groans around the world. That can only mean one thing: Fall is here. And with Fall, comes the glorious wonder that is football season.   You may be asking, “What does football have to do with sales and marketing alignment?” Well, at first glance, nothing....

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