The Synthio Blog

Category: ABM

sales and marketing alignment

The leaves are beginning to change, UGG boots are making their seasonal debut, and Instagram photos of Pumpkin Spice Lattes are eliciting groans around the world. That can only mean one thing: Fall is here. And with Fall, comes the glorious wonder that is football season.   You may be asking, “What does football have to do with sales and marketing alignment?” Well, at first glance, nothing....

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