The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

data cleansing vs. data enriching

When it comes to data hygiene, there are a number of “buzzwords” that often get tossed around in the B2B data space that can be a bit ambiguous. Data Cleansing is pretty self-explanatory. But then you throw in Data Appending and Data Enriching and the definitions of (and delineations amongst) these terms start to get significantly murkier. So what's the difference between data cleansing vs....

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data cleansing faqs

The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What happens during the data cleansing process? During the data cleansing process, we...

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Data Cleansing Buyer's Guide

Shopping for a vendor can be an overwhelming process. There are so many options at your disposal and so many angles to consider. You want to do what's right for your company, but it's not always easy to ascertain which vendor is a best fit.   When it comes to choosing a data vendor to handle your data cleansing, this holds true. In a way, it's a...

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data cleansing

As you wrap up this year and begin to take stock of our successes and failures, I would be willing to bet that one area that shows need for significant improvement is your data health. Don't look down--you'll lose your contacts. Contact data expires at a rate of 32% per year. That's 32% of your database that's inaccurate if you haven't cleansed your data this year. It's difficult...

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engagement economy

Successful B2B marketing in this day and age is firmly grounded in notions of authenticity. It’s about building sincere relationships with your audience and recognizing the variety and nuance amongst your prospects and leads, rather than approaching your target audience with generalizations and a one-size-fits-all approach to capturing their attention.   But how can you possibly engage with your buyer in a meaningful way if you don't...

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audience-first approach

People aren’t just data. They’re people. They get promoted. They move jobs. Their responsibilities and priorities change. They overcome obstacles and adapt to change.   At the end of the day, they're not just prospects or cells on a spreadsheet. They're living, breathing people, and successful marketing relies on you treating them as such.   As you look back on 2017 and take stock of your year, learning from...

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gdpr assessement

You can say a lot of things about the General Data Protection Regulation (GDPR), but one thing you definitely can't say about it is that it's simple. The GDPR is a tangled web of complex regulations that threatens to envelop businesses that fail to prepare to meet its demands. Preparing for the GDPR is neither easy nor straightforward; it's no wonder that, as of May...

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demand unit waterfall

Since SiriusDecisions unveiled the Demand Unit Waterfall at SiriusDecisions Summit earlier this year, it's been all the rage in the marketing world, and for good reason. The Demand Unit Waterfall empowers B2B marketers to better understand their buyers while defining go-to-market strategies carefully articulated to align to specific personas and buying centers.     And yet, in order to get the most out of the demand unit waterfall, B2B...

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GDPR preparation

There is a flurry of activity surrounding the General Data Protection Regulation (GDPR) as affected companies scramble to prepare for the regulations to be enforced. The GDPR is such a hot-button issue not just because it demands complex, large-scale changes to be made in preparation, but also because the punishments for non-compliance are so severe.   Much of the rhetoric surrounding the GDPR is heavily tinged with...

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