The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

sales and marketing alignment

The leaves are beginning to change, UGG boots are making their seasonal debut, and Instagram photos of Pumpkin Spice Lattes are eliciting groans around the world. That can only mean one thing: Fall is here. And with Fall, comes the glorious wonder that is football season.   You may be asking, “What does football have to do with sales and marketing alignment?” Well, at first glance, nothing....

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GDPR

With Q3 in the books and 2018 just on the horizon, the GDPR is an ever-looming presence for companies who are located (or conduct business) in the European Union. The new regulations take effect on May 25th, 2018, so if your organisation has been dragging its feet on preparing for GDPR compliance, there is still time, but you must act now.   They say Rome wasn’t built...

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Sales and marketing alignment can cause tension, with each department so consumed in their own processes and having no idea what their counterpart is doing. However, a winning team consists of both departments working together to fuel revenue growth and drive business.   According to the Aberdeen Group, highly aligned organizations achieve an average of 32% year-over-year growth, with their non-aligned competitors experiencing a 7% decrease. The...

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sales and marketing alignment

They say a craftsman is only as good as his tools, and when it comes to sales and marketing alignment, the old adage stands. All of your planning and strategizing to get sales and marketing on the same page will be for naught if you don’t have the proper solutions (and processes) in place to support your alignment efforts.   According to a Corporate Executive Board survey,...

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sales and marketing alignment

It goes without saying that sales and marketing are like two sides of the same coin. Ideally, marketing and sales co-exist in harmony, each benefitting the other in a symbiotic relationship that, together, equips the company to flourish.   The benefits of aligning your sales and marketing teams are readily apparent.   According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue...

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customer data platform

An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks.  Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad as putting low grade fuel in lower performance marketing processes.  Marketing technology engineers have been hard at work building a new...

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