The Synthio Blog

Category: B2B Marketing

data appending best practices

There’s an old saying that cleanliness is next to godliness. And in few places is that truer than in today’s marketing landscape.   The most successful marketers — the ones who best and most frequently engage their target audiences with outstanding content — rely heavily on all kinds of data to determine what information to send, to whom, and when. Of course, their success hinges heavily...

Read More
what is email validation

Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion.   Worse, sending...

Read More
demand gen gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

Read More
contact data quality

I landed in a role that has forced me to think about data. It’s not sexy, but I can’t ignore it. And you shouldn’t be ignoring it either. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every 👏🏽 single 👏🏽day 👏🏽. I’m obsessing over the state of our database, worried about how clean...

Read More
eloqua gdpr quick guide

For the organisation pursuing GDPR compliance, there will undoubtedly be obstacles that arise along the way. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.   The easiest path to compliance requires marketers to use the tools in their MarTech stack to...

Read More
marketing ops gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

Read More
valentine's day tribute

When a contact in your database takes a job at a new company, they might as well have fallen off the face of the Earth as far as your database is concerned.   Contact recovery can help you reach those job hoppers so you don't lose touch.   But instead of me telling you about it, why not hear about it yourself in this special Valentine's Tribute to her...

Read More
gdpr quick guide

For the marketing team chasing GDPR compliance, there are a number of obstacles that will pop up along your journey. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.   The easiest path to compliance requires marketers to use...

Read More
opt-in campaigns

As the GDPR draws closer, more and more affected B2B marketers are scrambling to gather consent from their database to preserve as much of their contact lists as possible while maintaining compliance.   Picture this: it's April 2018, and you're getting a seemingly endless stream of emails requesting you to opt-in to marketing emails, on top of the dozens (if not hundreds) of emails you already get...

Read More
database strategies

Here at Synthio, we may sound like a broken record when we talk about the importance of data quality… but luckily for you, it's a broken record that only grows more relevant with time.   As we move towards a more people-first approach to marketing that bids adieu to the mass emails of yesteryear in favor of a more nuanced, personalized approach, the hygiene and accuracy of...

Read More