The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

Account Based Marketing (ABM), delivering hyper-personalized marketing messages to a highly selective group of prospects in target accounts, is really nothing new. However, the demand for current, accurate, and complete prospect data has never been greater. Segmentation requires more precision as marketing messages are finely tuned across a wide spectrum of job roles, titles, and functions. In order to do this effectively, companies need near real time access to a highly...

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When marketers put their time and energy into a campaign, nothing is more upsetting than to see unsuccessful results; low deliverability/engagement, and a low return on investment. Why is this happening so often? Even though there are various options for data vendors available, a handful of marketers are quick to pick the most convenient and cheapest to get their campaigns launched ASAP. If marketers spent...

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  So we’ve talked about best practices for content marketers, but we haven’t really touched on just HOW to generate good content creation. If you want to produce great content, it's time to leave ordinary behind and start creating unique and meaningful content that demands attention – especially in a competitive, crowded environment. Content creation falls second only to the contacts you are targeting. Content creation that...

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