The Synthio Blog

Category: Content Marketing

When marketers put their time and energy into a campaign, nothing is more upsetting than to see unsuccessful results; low deliverability/engagement, and a low return on investment. Why is this happening so often? Even though there are various options for data vendors available, a handful of marketers are quick to pick the most convenient and cheapest to get their campaigns launched ASAP. If marketers spent...

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  So we’ve talked about best practices for content marketers, but we haven’t really touched on just HOW to generate good content creation. If you want to produce great content, it's time to leave ordinary behind and start creating unique and meaningful content that demands attention – especially in a competitive, crowded environment. Content creation falls second only to the contacts you are targeting. Content creation that...

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