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The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

06 Jan

Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization

by Mike Mitchell
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality

Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task of keeping up with demand never ends, and simply dumping more contacts into your database creates some unintended consequences....

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15 Jul

The Little-Known Marketing Issue that’s Secretly Killing Your Sales (And How to Fix It)

by Kevin Hegebarth
in B2B Marketing, Data Best Practices, Data Quality

Not long ago, “Big Data” was all the rage. The race was on to collect as much information about people as possible – creating a giant, looming cloud of detail that was nearly impossible to sift through and a challenge (at best) to market to. Today, we have more tools than ever to wrangle that information and use it to present clear, compelling reasons for...

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08 Jul

The High Cost of Cheap Lists

by Kevin Hegebarth
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality

As professional marketers, we’re counted on to grow the business by delivering actionable leads to the sales team. Without them, the business stagnates and we all know what happens then. Yet even the most seasoned marketer occasionally gives in to the siren song of the “cheap list.” You know the one – 10,000 records for $0.25 per record, plus free replacements for undeliverables. Sound too good to be true? Yep,...

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20 Jun

Data Maintenance Keeps Things Running Smoothly

by Kevin Hegebarth
in B2B Marketing, Data Best Practices, Data Quality

We all know that it takes more than putting gas in a car to keep it running smoothly. Regular and frequent oil changes, tune-ups, new tires, and the occasional bath are all necessary to keep a vehicle in tip-top shape and running for a long time. Like cars, contact data depreciates quickly. Keeping it maintained and fresh extends its life and value to your organization. Is Data Maintenance the Same...

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17 Apr

Best Practices for Data Appending: Tips for More Strategic Database Management

by Synthio
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
data appending best practices

There’s an old saying that cleanliness is next to godliness. And in few places is that truer than in today’s marketing landscape. The most successful marketers — the ones who best and most frequently engage their target audiences with outstanding content — rely heavily on all kinds of data to determine what information to send, to whom, and when. Of course, their success hinges heavily...

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04 Apr

What is Email Validation and Verification?

by Synthio
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality, Email Marketing
what is email validation

Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion. We'll cover...

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23 Mar

The Demand Gen One-Stop GDPR Workshop — White Paper

by Synthio
in B2B Marketing, B2B Marketing Strategy, Data Best Practices
demand gen gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

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29 Mar

The Marketing Ops One-Stop GDPR Workshop — White Paper

by Synthio
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
marketing ops gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

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09 Feb

Marketing Automation Hazards to Avoid during GDPR Preparation

by Synthio
in Data Best Practices, Data Quality
marketing automation

Your Marketing Automation Platform (MAP) is the cornerstone of your MarTech stack, holding within it an immense amount of possibility that enables marketers to take a more efficient, strategic approach to communicating with their prospects and clients.   Your marketing automation instance can also be an asset as you prepare for GDPR compliance, enabling smart consent management, opt-in campaigns, and database management in an intuitive, convenient way.   However, it's...

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17 Jan

2018 Database Strategies & Contact Acquisition Survey Report: How B2B Orgs Are Addressing Data Concerns to Achieve Audience-Centric Goals

by Synthio
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
database strategies

Here at Synthio, we may sound like a broken record when we talk about the importance of data quality… but luckily for you, it's a broken record that only grows more relevant with time. As we move towards a more people-first approach to marketing that bids adieu to the mass emails of yesteryear in favor of a more nuanced, personalized approach, the hygiene and accuracy of...

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