As professional marketers, we’re counted on to grow the business by delivering actionable leads to the sales team. Without them, the business stagnates and we all know what happens then. Yet even the most seasoned marketer occasionally gives in to the siren song of the “cheap list.” You know the one – 10,000 records for $0.25 per record, plus free replacements for undeliverables. Sound too good to be true? Yep,...
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