The Synthio Blog

Category: Data Quality

According to Demand Generation Reports’ 2018 Database Strategies and Contact Acquisition Survey, 83 percent of respondents reported that old and outdated data was their biggest challenge. Furthermore, 71 percent said that they don’t have time or resources to implement an effective contact data management process. Given that your customer contact data can decay at a rate of 30 to 70 percent a year, it’s easy...

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What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey.   There’s little doubt that marketing analytics offers a treasure trove of customer information and performance insight critical to overall business success. Which is why you’d think that managing marketing data with existing tools like...

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Deep Personalization Can Supercharge Marketing Campaigns

If your marketing isn’t personalized, you’re not really marketing.   A bold claim? Maybe. But consider the following:   74% of surveyed marketers see an average 20% increase in sales with targeted personalization. 75% of consumers like it when brands personalize their messaging and offerings, and 74% become frustrated when content is not relevant to them. Emails that include the first name of the recipient in the subject...

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data appending best practices

There’s an old saying that cleanliness is next to godliness. And in few places is that truer than in today’s marketing landscape.   The most successful marketers — the ones who best and most frequently engage their target audiences with outstanding content — rely heavily on all kinds of data to determine what information to send, to whom, and when. Of course, their success hinges heavily...

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what is email validation

Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion.   Worse, sending...

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eloqua gdpr quick guide

For the organisation pursuing GDPR compliance, there will undoubtedly be obstacles that arise along the way. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.   The easiest path to compliance requires marketers to use the tools in their MarTech stack to...

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November, commonly overlooked, because it’s the month that sits between you and the last-mile that determines whether you’ve earned the year-end bonus you’ve labored over all year or not. This time of year leaves marketers fatigued, but not the go-to-sleep type of fatigue. It’s the end-of-year-budgeting-planning-and-keeping-the-leads-flowing type of fatigue. All marketing leaders experience it.                                              This time of year, most marketing executives are torn in so...

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marketing ops gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

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marketing automation

Your Marketing Automation Platform (MAP) is the cornerstone of your MarTech stack, holding within it an immense amount of possibility that enables marketers to take a more efficient, strategic approach to communicating with their prospects and clients.   Your marketing automation instance can also be an asset as you prepare for GDPR compliance, enabling smart consent management, opt-in campaigns, and database management in an intuitive, convenient way.   However, it's...

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gdpr quick guide

For the marketing team chasing GDPR compliance, there are a number of obstacles that will pop up along your journey. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.   The easiest path to compliance requires marketers to use...

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