The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

audience-first approach

People aren’t just data. They’re people. They get promoted. They move jobs. Their responsibilities and priorities change. They overcome obstacles and adapt to change.   At the end of the day, they're not just prospects or cells on a spreadsheet. They're living, breathing people, and successful marketing relies on you treating them as such.   As you look back on 2017 and take stock of your year, learning from...

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gdpr assessement

You can say a lot of things about the General Data Protection Regulation (GDPR), but one thing you definitely can't say about it is that it's simple. The GDPR is a tangled web of complex regulations that threatens to envelop businesses that fail to prepare to meet its demands. Preparing for the GDPR is neither easy nor straightforward; it's no wonder that, as of May...

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demand unit waterfall

Since SiriusDecisions unveiled the Demand Unit Waterfall at SiriusDecisions Summit earlier this year, it's been all the rage in the marketing world, and for good reason. The Demand Unit Waterfall empowers B2B marketers to better understand their buyers while defining go-to-market strategies carefully articulated to align to specific personas and buying centers.     And yet, in order to get the most out of the demand unit waterfall, B2B...

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sales and marketing alignment

The leaves are beginning to change, UGG boots are making their seasonal debut, and Instagram photos of Pumpkin Spice Lattes are eliciting groans around the world. That can only mean one thing: Fall is here. And with Fall, comes the glorious wonder that is football season.   You may be asking, “What does football have to do with sales and marketing alignment?” Well, at first glance, nothing....

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GDPR

With Q3 in the books and 2018 just on the horizon, the GDPR is an ever-looming presence for companies who are located (or conduct business) in the European Union. The new regulations take effect on May 25th, 2018, so if your organisation has been dragging its feet on preparing for GDPR compliance, there is still time, but you must act now.   They say Rome wasn’t built...

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Sales and marketing alignment can cause tension, with each department so consumed in their own processes and having no idea what their counterpart is doing. However, a winning team consists of both departments working together to fuel revenue growth and drive business.   According to the Aberdeen Group, highly aligned organizations achieve an average of 32% year-over-year growth, with their non-aligned competitors experiencing a 7% decrease. The...

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[fusion_text]Many people think that the marketing department has it all together, and to be fair, we do tend to be the glue that holds the company together (not to toot our own horns or anything), but we are entitled to have our “uh-oh” moments.  After all, nobody is perfect! However, as mentioned in the previous blog post (“I Am Woman, Watch Me Lead: Takeaways from the...

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5 Best Practices for Data Cleaning - Synthio Data Health Analysis for your data cleansing

What stands between your business goals and the people you need to reach in order to grow? Today, nearly 67% of businesses rely on CRM data for growth of their bottom line. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their database. How confident are YOU in the health and quality of the data in your database? Do you need to consider data cleaning? Think about...

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