The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

Data Driven Marketing: Once considered a mysterious black art to those who weren’t in the trade, marketing is now a quantifiable, data-based function vital to the company pipeline. Marketers are able to collect more data on how they are performing and who they are interacting with than ever before. Why is data driven marketing important? If marketers have access to up to date and enriched contact records,...

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If you're involved in B2B Marketing you've heard it before: B2B contacts in your CRM go bad at a rate of between 24-36% per year due to job changes, role changes, and other reasons. And the problem has only gotten worse in recent years. In addition, if you're involved in B2B inside sales management you've heard your crack sales teams tell you that a third of the contacts they...

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There are two buzz terms that are crucially important in modern marketing, especially in the last 10 years with the advancements in technology that allow for meticulous tracking and increased accountability – the terms are Lead Generation and Demand Generation. I’m sure you all agree that these two terms are probably used at least a handful of times each day in your office. But is...

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Here, at Social123, we love data, some have even called us data junkies, but we know that not everyone feels the same way. We’ve decided to help out our fellow marketers with a few simple tips on data management.   Realize that Contact Data is your Biggest Asset Marketers are busy folks - we often have so much on our plates that it is very easy to let...

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  Auld Lang Syne is a popular song to ring in the New Year– a song about remembering those that were once important to us. Perhaps the most recognized lyric is “Should old acquaintance be forgot, and never brought to mind?” For marketers, we experience this every day, not just on Dec 31st. The multitude of time, energy and effort that we spend cultivating the perfect audience...

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  Data, Data everywhere but… woah, be careful which drop you drink! With thousands of companies in the market that sell data, it is becoming very evident that not only is it IMPERATIVE to have big data interwoven into your marketing efforts, but its also crucial that the data you end up securing is the RIGHT data. With the massive influx of data-buyers to our market, each...

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