With 2018 in full swing, B2B marketers are undoubtedly in the process of deploying updated, finessed digital marketing plans to facilitate their success in the new year. We recently teamed up with Ascend2 to conduct a survey to see how the digital marketing priorities, goals, and best practices have transformed over the last year. Ascend2 surveyed 107 companies to see what B2B thought leaders had planned for the...
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We live in a world where we are surrounded by data - online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more importantly, make profound sense of it. The problem though, is...
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Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1. Identify your campaign goals When creating a campaign, you need to identify...
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