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The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

18 Jan

The Current State of Data Quality in B2B Marketing

by Alyssa Maker
in B2B Marketing, Digital Marketing
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We live in a world where we are surrounded by data - online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more importantly, make profound sense of it. The problem though, is...

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13 Jan

6 Tips For a Successful Email Marketing Campaign

by Alyssa Maker
in B2B Marketing, Digital Marketing, Email Marketing
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Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year:   1. Identify your campaign goals When creating a campaign, you need to identify...

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