If your marketing isn’t personalized, you’re not really marketing. A bold claim? Maybe. But consider the following: 74% of surveyed marketers see an average 20% increase in sales with targeted personalization. 75% of consumers like it when brands personalize their messaging and offerings, and 74% become frustrated when content is not relevant to them. Emails that include the first name of the recipient in the subject...
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Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion. Worse, sending...
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As the GDPR draws closer, more and more affected B2B marketers are scrambling to gather consent from their database to preserve as much of their contact lists as possible while maintaining compliance. Picture this: it's April 2018, and you're getting a seemingly endless stream of emails requesting you to opt-in to marketing emails, on top of the dozens (if not hundreds) of emails you already get...
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Email is the most used form of communication in the business world, and email marketing is consistently one of the most successful marketing channels available. It makes up for a large portion of most company’s marketing efforts, primarily because it is simple, quick and yields desirable results. But what is it that makes email so effective? Sure, accessibility to Marketing Automation Platforms creates ease. But,...
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Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1. Identify your campaign goals When creating a campaign, you need to identify...
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