The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

Modern Marketing

Another year, another Oracle Modern Marketing Experience in the books for the Synthio team, marking the 5th consecutive year that our team has sponsored this event. However, this year’s conference was unique, as it was the FIRST year that we debuted our fresh new look as Synthio (formerly Social123). To be fair, we weren’t the only ones who changed our name this year; Oracle Marketing...

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Last week I packed my bags and headed to the west coast for Vidyard’s Viewtopia in San Francisco, California! I was originally supposed to be at Hubspot’s Inbound Conference in Boston, but after some discussion, my flight to SFO was booked and I was registered for Viewtopia! Needless to say, I was super excited because I LOVE VIDYARD and California!   This was my first time attending...

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Last week the Social123 team traveled up to Boston to sponsor and attend MarketingProf’s annual conference, The B2B Marketing Forum… and it was the 10th ‘birthiversary’ of the show! B2B Marketers from all across the country joined in Beantown to learn about marketing best practices, emerging trends and to spend time with the #MPB2B ‘squad.’ Personally, this is one of my favorite shows of the year...

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Last week I want to Cleveland with my awesome Demand Gen Manager, Ashley, to attend Content Marketing World for the first time! This year’s theme, Content Strikes Back, paid homage to Star Wars.  Being a Michigan native and attending the University of Michigan, I wasn’t thrilled to be headed to the Buckeye state and I was definitely skeptical that Cleveland was the ‘content marketing capital...

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Take me back to Seattle please! Last week, myself and my head of alliances headed up and over to Seattle, Washington, for Heinz Marketing’s Full Funnel event. Everyone loves having a full funnel right? But in order to best manage your funnel, you have to give love and attention to all of the stages within it. Most marketers tend to focus on the top of...

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We are only three months into 2016 and we've already been to six conferences!  We've hit Scottsdale, San Francisco, and Las Vegas, not to mention our hometown of Atlanta! Where have we been? Well let me tell you: B2B Content 2 Conversion #FlipMyFunnel Rainmaker 2016 Technology Association of Georgia's Technology Summit/Top 40 MarTech Adobe Marketing Summit And it doesn’t stop there - we are literally traveling the...

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Myself and three of my (awesome) Social123 colleagues recently made our way to Scottsdale, AZ, for Demand Gen Report’s B2B Content 2 Conversion Event aka #C2C16.  Aside from some welcomed sunshine and relaxation time, we all came back with some pretty great takeaways when it comes to B2B marketing. Here were a few that stood out. New Rule: B2B Does NOT Mean “Be Too Boring” This comes...

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Last week, Social123 made the journey to Nashville, TN to sponsor and attend the 2015 SiriusDecisions Summit. We heard so many great sessions, learned a LOT and even spent some time listening to Earvin ‘Magic’ Johnson talk about understanding your buyers and your market as well as how to be a passionate leader that makes the people around you better. With everything we learned we...

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