The Synthio Blog

Category: Event Recaps

b2b marketing forum

A few of our sales and marketing team members, myself included, recently attended and sponsored MarketingProfs B2B Marketing Forum in Boston, MA. You might remember us as the ones giving out punch and tie dye tshirts.   Our action-packed time in Boston was filled with interactions with elite marketers and an abundance of learning opportunities that encouraged us to grow as marketers.   And while we may be back...

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siriusdecisions europe key takeaways

This post first appeared on LinkedIn.   I've just returned from attending SiriusDecisions Summit Europe in London last week, which, as expected, was a well-executed event with carefully constructed and interwoven content. It was a timely opportunity for marketers focused on European markets to gather and discuss the impact regulatory changes like the GDPR will have on their priorities in 2018.   There was significant focus on topics such...

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Last week, the Synthio crew saved its last burst of conference season energy for the SiriusDecisions Summit, in Las Vegas, NV. After a long few weeks of the Marketo Summit, Oracle’s Modern Customer Experience, and the Gartner Digital Marketing Summit – we emptied our tanks for one of our all-time favorite conferences: #SDsummit17. After all, building the ultimate sales and marketing machines is not only...

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Our team has returned from San Diego and we are more than excited to share everything we learned at the 2017 Gartner Digital Marketing Conference with our company! Like the other tradeshows we have attended this year, this conference marked our debut as Synthio (formerly Social123) at a Gartner event. With such a strong, energized event, here are a few of our favorite take-aways:   Captivating Keynote...

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Modern Marketing

Another year, another Oracle Modern Marketing Experience in the books for the Synthio team, marking the 5th consecutive year that our team has sponsored this event. However, this year’s conference was unique, as it was the FIRST year that we debuted our fresh new look as Synthio (formerly Social123). To be fair, we weren’t the only ones who changed our name this year; Oracle Marketing...

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  Another Marketing Nation Summit is officially in the books for Synthio! However, to be fair,  this was our first time exhibiting as Synthio, since our recent rebrand. We sponsored the event and even brought a few marketers for an unmatched learning experience. If you have been to summit before, you’re probably asking yourself, “What’s NOT memorable about MKTGnation17?” And if you’re asking yourself that, then...

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B2BC2C

With the conclusion of the B2B Marketing Exchange Conference (#B2BMX) the sunny Scottsdale days have come to an end and the Synthio team is back in ATL (which is also pretty sunny, but there’s not a palm tree or red mountain in sight). As a marketer who is highly invested in events for a variety of reasons, and one who has been to this event...

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The year is coming to a close and that means your 2017 marketing budget is probably wrapped up with a bow on it. One section of the budget that should always receive a little extra love is events and conferences. While sponsoring/exhibiting at conferences is a great way to get quality leads, it’s also important to recognize the value in attending marketing conferences. Marketing conferences...

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If you know Synthio (formerly Social123), then you know we go to a LOT of conferences; it’s kind of our thing. But the conferences that we go to are typically pretty targeted and don’t have attendee numbers over 4-5k people. Last week at Hubspot’s annual conference, Inbound, there were almost 20,000 people there! Besides being totally overwhelmed with talking and networking, we also learned TONS.   Here...

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Last week I packed my bags and headed to the west coast for Vidyard’s Viewtopia in San Francisco, California! I was originally supposed to be at Hubspot’s Inbound Conference in Boston, but after some discussion, my flight to SFO was booked and I was registered for Viewtopia! Needless to say, I was super excited because I LOVE VIDYARD and California!   This was my first time attending...

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