With account-based marketing continuing to grow in prevalence and popularity, it can be all-too-easy to become so focused on ABM that you forget the strengths offered by traditional lead gen tactics. Striking the right balance when implementing your ABM strategy into your existing marketing processes is essential. A complete overhaul of your marketing strategy isn’t necessarily the best way to leverage the strengths of ABM for...
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An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks. Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad as putting low grade fuel in lower performance marketing processes. Marketing technology engineers have been hard at work building a new...
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Another year, another Oracle Modern Marketing Experience in the books for the Synthio team, marking the 5th consecutive year that our team has sponsored this event. However, this year’s conference was unique, as it was the FIRST year that we debuted our fresh new look as Synthio (formerly Social123). To be fair, we weren’t the only ones who changed our name this year; Oracle Marketing...
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With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it would appeal to everyone, or at least enough of them, and deliver to them...
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I wanna s-s-s-search for software on your domain And I wanna know that these were cross referenced with a job board or career page Then I wanna ah ah see how that software complements me ‘Cause I gotta kno kno kno know wha what's your technology? (Sung to What’s Your Fantasy? By Ludacris) Please excuse my poor rapping skills. But all joking aside, having intel on what types of technologies...
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We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS). Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It all begins with cloud computing. Cloud computing is a kind...
Read MoreThere are two buzz terms that are crucially important in modern marketing, especially in the last 10 years with the advancements in technology that allow for meticulous tracking and increased accountability – the terms are Lead Generation and Demand Generation. I’m sure you all agree that these two terms are probably used at least a handful of times each day in your office. But is...
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As Valentine’s Day approaches, you are probably experiencing some warm, fuzzy feelings. Well, get ready for some more because it’s about time we squashed the ever-present rift between marketing and sales and replace it with a little lovin’. How? Lead generation. As a marketer, I try to think about what it is I can do to please my sales team; they do close the deals...
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As a young marketer, I used to dream of a day that I could craft compelling messaging & eye catching content and have it truly reach my target audience. You might be thinking, “Well, gosh, that’s no dream at all, that’s reality.” My response to that is 3-fold: First, how well do you really know your target audience? Second, when you send campaigns out to...
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It seems like no matter what organization you work for, no matter the industry, no matter the location or size- there’s always some sort of rift between sales and marketing. Sales is out there on the front lines cold calling and interacting on a daily basis with the end-users. And Marketing is the content creator that pushes the product and value propositions into the market...
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