The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

For the last several years, Scott Brinker, editor of the Chief Marketing Technologist blog, has documented the number and types of solutions that occupy the marketing technology (martech) landscape. His list started with a mere 150 vendors in 2011 to more than 7,000 in nearly 50 unique categories in 2019. Scott went the extra mile by having them all captured on a helpful, if a bit crowded, single page infographic....

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Account Based Marketing (ABM), delivering hyper-personalized marketing messages to a highly selective group of prospects in target accounts, is really nothing new. However, the demand for current, accurate, and complete prospect data has never been greater. Segmentation requires more precision as marketing messages are finely tuned across a wide spectrum of job roles, titles, and functions. In order to do this effectively, companies need near real time access to a highly...

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