The Synthio Blog

Category: Smarketing

Sales and marketing alignment can cause tension, with each department so consumed in their own processes and having no idea what their counterpart is doing. However, a winning team consists of both departments working together to fuel revenue growth and drive business.   According to the Aberdeen Group, highly aligned organizations achieve an average of 32% year-over-year growth, with their non-aligned competitors experiencing a 7% decrease. The...

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