The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

Sales and marketing alignment can cause tension, with each department so consumed in their own processes and having no idea what their counterpart is doing. However, a winning team consists of both departments working together to fuel revenue growth and drive business.   According to the Aberdeen Group, highly aligned organizations achieve an average of 32% year-over-year growth, with their non-aligned competitors experiencing a 7% decrease. The...

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