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Data-Driven Marketing Strategies: Key Objectives & Challenges Faced by B2B Marketing Experts — Infographic

The evolution of technology has, with it, spawned an evolution of process. How we work—and the tools we use to get work done—change at a breakneck pace, forcing us to be adaptable for the sake of efficiency and progress. Particularly in the B2B world, there seems to be a never-ending influx of new technology begging to be used to help you work smarter.  And while integrating that new software solution into your workflow might seem like more trouble than it’s worth, the beauty of the arsenal of tools at our disposal is that they equip us with the power to make informed decisions and let data carve out the path for success.


For B2B marketers, a data-driven marketing strategy is less an option and more a necessity in this day and age. Data should support all your past decisions, inform all of your future decisions, and justify your present actions. So we’ve established that a data-driven marketing strategy is pretty much mandatory at this point. But how to implement a data-driven marketing strategy? Easier said than done, right?


Synthio recently teamed up with Ascend2 to delve more deeply into data-driven marketing. Ascend2 surveyed hundreds of companies in the business-to-business (B2B) marketing and sales space to learn the ins and outs of a successful data-driven marketing strategy. From the biggest challenges of implementation to the most important strategic objectives, the survey paints a thorough picture of what a successful data-driven marketing strategy looks like.


Check out the infographic below to see some of the insights garnered from these data-driven B2B marketers:


data-driven marketing

For more information, please check out the full report,  “B2B Data-Driven Marketing Strategy: How B2B Marketers Formulate a Strategy that Works”.


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Why Your Marketing Needs to Be Data Driven

Combining Art and Science: Big Data Marketing

A Data-Driven Look at Where People Are Investing Money in Digital Marketing This Year