The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

engagement economy

The Fatal Flaw of the Engagement Economy — Webinar

Successful B2B marketing in this day and age is firmly grounded in notions of authenticity. It’s about building sincere relationships with your audience and recognizing the variety and nuance amongst your prospects and leads, rather than approaching your target audience with generalizations and a one-size-fits-all approach to capturing their attention.


But how can you possibly engage with your buyer in a meaningful way if you don’t understand who they are and what their individual journey is?


We live in a digital age defined by interconnection. The engagement economy of today represents a shift in the relationship between buyers and sellers. We are now engaging with all the stakeholders at a target account, not just the consumer. Success in the engagement economy hinges on fostering personalized connections with your audience.


Synthio teamed up with Oktopost in a recent webinar to discuss how incomplete and inaccurate data is hurting B2B marketers in their attempt to engage with their audience. The webinar, “The Fatal Flaw of the Engagement Economy,” delves into how to contact and social data can help marketers better understand your buyers and engage with them in a way that resonates.


In the webinar, you will learn how to:

  • Tie data back to your lead workflows;
  • Recognize the crucial role of contact data in understanding and reaching your buyer audience;
  • Utilize social data points for comprehensive segmentation;
  • Learn how to properly attribute social media efforts to closed-won accounts


Watch the on-demand webinar now and take the first step to more effective engagement with your buyers.

engagement economy