Quick Guide to GDPR Email Opt-In Campaigns
As the GDPR draws closer, more and more affected B2B marketers are scrambling to gather consent from their database to preserve as much of their contact lists as possible while maintaining compliance.
Picture this: it’s April 2018, and you’re getting a seemingly endless stream of emails requesting you to opt-in to marketing emails, on top of the dozens (if not hundreds) of emails you already get in a day. Unless you are already enamored with a brand, what are the chances you’re going to pay attention to these opt-in emails and give your consent to be contacted by them? Probably not very high. There’s just too much other important stuff going on in your work life to pay much mind to these opt-in requests.
The longer you wait to run permission passing campaigns, the less stellar your results will be because so many other companies out there will be vying to win the consent of your prospects as the GDPR implementation date gets closer.
Permission passing: the process of going to a list or email database to establish opt-ins
The clock is ticking. It’s time to get the ball rolling and conduct your email opt-in campaigns.
Our Quick Guide to GDPR Opt-In Campaigns contains everything you need to get into your prospects’ inboxes early to secure their opt-ins before the GDPR renders your database unusable.**
**Please note, this material is for informational purposes only, is general in nature, and is not intended to and should not be relied upon or construed as a legal opinion or legal advice regarding any specific issue or factual circumstance.