The Synthio Blog

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Modern Marketing

Modern Marketing Memories

Another year, another Oracle Modern Marketing Experience in the books for the Synthio team, marking the 5th consecutive year that our team has sponsored this event. However, this year’s conference was unique, as it was the FIRST year that we debuted our fresh new look as Synthio (formerly Social123). To be fair, we weren’t the only ones who changed our name this year; Oracle Marketing Cloud’s 2017 conference was newly named the Modern Customer Experience, or #MCX17. It is inclusive of the Modern Marketing Experience but this year it also includes Commerce, Service and Sales.


We came with a pretty big team in tow, hosted a VERY cool (literally) party at the Minus5 Ice Bar for our customers, and were able to learn about the innovation, impact and inspiration of Oracle and its customers. All in all it was a great show…and you can bet we will see you there again next year to make it our 6th consecutive year!