The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

demand unit waterfall

No Data, No Demand: Why Profile Data is Essential to Activate the SiriusDecisions Demand Unit Waterfall — Webinar

Since SiriusDecisions unveiled the Demand Unit Waterfall at SiriusDecisions Summit earlier this year, it’s been all the rage in the marketing world, and for good reason. The Demand Unit Waterfall empowers B2B marketers to better understand their buyers while defining go-to-market strategies carefully articulated to align to specific personas and buying centers.


demand unit waterfall


And yet, in order to get the most out of the demand unit waterfall, B2B marketers need to start with up-to-date, accurate data. A transient workforce, data entry errors, and bad list purchase all contribute to a dirty database, resulting in lackluster performance metrics in your marketing campaigns and an inability to properly engage with your target audience.


Synthio’s Director of Marketing, Jamie Walker, teamed up with Senior Research Director at SiriusDecisions, Kerry Cunningham, to delve more deeply into how important the health and quality of your contact data is in activating the demand unit waterfall for optimal results.


Watch the webinar, “No Data, No Demand: Why Profile Data is Essential for Success with the Demand Unit Waterfall,” on demand now to learn how to utilize your data to get the most out of the demand unit waterfall.


demand unit waterfall



Recommended Reading: 

5 Steps to Activating the Demand Unit Waterfall