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The Synthio Blog

09 Feb

Marketing Automation Hazards to Avoid during GDPR Preparation

by Alyssa Maker
in Data Best Practices, Data Quality
Comments
marketing automation

Your Marketing Automation Platform (MAP) is the cornerstone of your MarTech stack, holding within it an immense amount of possibility that enables marketers to take a more efficient, strategic approach to communicating with their prospects and clients.   Your marketing automation instance can also be an asset as you prepare for GDPR compliance, enabling smart consent management, opt-in campaigns, and database management in an intuitive, convenient way.   However, it's...

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07 Feb

The Marketo User’s GDPR Quick Guide: How Marketo Users Can Leverage Their MAP to Achieve Compliance

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
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gdpr quick guide

For the marketing team chasing GDPR compliance, there are a number of obstacles that will pop up along your journey. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.   The easiest path to compliance requires marketers to use...

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30 Jan

Quick Guide to GDPR Email Opt-In Campaigns

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Email Marketing
Comments
opt-in campaigns

As the GDPR draws closer, more and more affected B2B marketers are scrambling to gather consent from their database to preserve as much of their contact lists as possible while maintaining compliance.   Picture this: it's April 2018, and you're getting a seemingly endless stream of emails requesting you to opt-in to marketing emails, on top of the dozens (if not hundreds) of emails you already get...

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17 Jan

2018 Database Strategies & Contact Acquisition Survey Report: How B2B Orgs Are Addressing Data Concerns to Achieve Audience-Centric Goals

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
Comments
database strategies

Here at Synthio, we may sound like a broken record when we talk about the importance of data quality… but luckily for you, it's a broken record that only grows more relevant with time.   As we move towards a more people-first approach to marketing that bids adieu to the mass emails of yesteryear in favor of a more nuanced, personalized approach, the hygiene and accuracy of...

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10 Jan

Data Cleansing Checklist for the GDPR: Why Data Cleansing Is the First Step Towards GDPR Compliance — Checklist

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
Comments
data cleansing checklist

At this point, you don’t need to be told that the GDPR is upon us. You know the GDPR is coming, and you know you need to be preparing as we speak.If you've been slacking off on that preparation, a great place to start is with your database. Cleansing your database is one of the first steps you must take to achieve GDPR compliance.   Dirty data...

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03 Jan

Data Mistakes to Avoid in 2018

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
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data mistakes

While you might be rolling your eyes at your Facebook feed that’s inundated with irritating “New Year, New Me” posts and gym selfies, there’s no denying that the “fresh start” mindset that permeates the beginning of a new calendar year can be helpful, especially for businesses that are keen to learn from their mistakes and continue to foster growth and improvement in the new year.   I...

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19 Dec

12 Days of Data — Slideshare

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
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12 days of data

The holidays is a time spent thinking of others as you plan gifts for friends and loved ones that express your appreciation for them. Around the holidays, you put people first.   And a people first-approach is something we know well here at Synthio. At the end of the day, data doesn't buy from you; people do. And that's why we've recommitted ourselves to being people-focused in...

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15 Dec

Data Cleansing vs. Data Enriching: What’s the Difference?

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Quality
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data cleansing vs. data enriching

When it comes to data hygiene, there are a number of “buzzwords” that often get tossed around in the B2B data space that can be a bit ambiguous. Data Cleansing is pretty self-explanatory. But then you throw in Data Appending and Data Enriching and the definitions of (and delineations amongst) these terms start to get significantly murkier. So what's the difference between data cleansing vs....

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13 Dec

Data Cleansing FAQs

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Best Practices, Data Quality
Comments
data cleansing faqs

Data cleansing is the process of detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our Data Cleansing FAQs below.   1. What happens during the data cleansing process?   During the actual process of data...

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07 Dec

Data Cleansing Buyer’s Guide: How to Find Your Perfect Match When Selecting a Data Vendor — Buyer’s Guide

by Alyssa Maker
in B2B Marketing, B2B Marketing Strategy, Data Quality
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Data Cleansing Buyer's Guide

Shopping for a vendor can be an overwhelming process. There are so many options at your disposal and so many angles to consider. You want to do what's right for your company, but it's not always easy to ascertain which vendor is a best fit.   When it comes to choosing a data vendor to handle your data cleansing, this holds true. In a way, it's a...

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07 Dec

Synthio Joins Marketo® Accelerate Partner Ecosystem

by Alyssa Maker
in B2B Marketing, Synthio News
Comments
marketo accelerate

Since 2011, Synthio has been dedicated to empowering B2B marketers with clean, current, compliant contact data. Maintaining a clean database shouldn't have to be a laborious manual process or a to-do item that constantly gets pushed to the side in lieu of more pressing matters. Clean data should be a marketer's most pressing matter.   We want to make it as effortless as possible for B2B marketers to...

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