Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion. We'll cover...
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Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects. If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...
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I landed in a role that has forced me to think about data. It’s not sexy, but I can’t ignore it. And you shouldn’t be ignoring it either. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every 👏🏽 single 👏🏽day 👏🏽. I’m obsessing over the state of our database, worried about how clean...
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November, commonly overlooked, because it’s the month that sits between you and the last-mile that determines whether you’ve earned the year-end bonus you’ve labored over all year or not. This time of year leaves marketers fatigued, but not the go-to-sleep type of fatigue. It’s the end-of-year-budgeting-planning-and-keeping-the-leads-flowing type of fatigue. All marketing leaders experience it. This time of year, most marketing executives are torn in so...
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Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects. If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...
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Your Marketing Automation Platform (MAP) is the cornerstone of your MarTech stack, holding within it an immense amount of possibility that enables marketers to take a more efficient, strategic approach to communicating with their prospects and clients. Your marketing automation instance can also be an asset as you prepare for GDPR compliance, enabling smart consent management, opt-in campaigns, and database management in an intuitive, convenient way. However, it's...
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As the GDPR draws closer, more and more affected B2B marketers are scrambling to gather consent from their database to preserve as much of their contact lists as possible while maintaining compliance. Picture this: it's April 2018, and you're getting a seemingly endless stream of emails requesting you to opt-in to marketing emails, on top of the dozens (if not hundreds) of emails you already get...
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Here at Synthio, we may sound like a broken record when we talk about the importance of data quality… but luckily for you, it's a broken record that only grows more relevant with time. As we move towards a more people-first approach to marketing that bids adieu to the mass emails of yesteryear in favor of a more nuanced, personalized approach, the hygiene and accuracy of...
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At this point, you don’t need to be told that the GDPR is upon us. You know the GDPR is coming, and you know you need to be preparing as we speak.If you've been slacking off on that preparation, a great place to start is with your database. Cleansing your database is one of the first steps you must take to achieve GDPR compliance. Dirty data...
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Today, we’re going to talk about ABM and sales/marketing alignment. You probably just barely suppressed an eye roll at that sentence, and that’s understandable. There’s a plethora of material out there on both subjects, and for good reason: both are essential to being competitive in the B2B space in this day and age. These topics keep being revisited because they continue to be a pain point...
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When it comes to data hygiene, there are a number of “buzzwords” that often get tossed around in the B2B data space that can be a bit ambiguous. Data Cleansing is pretty self-explanatory. But then you throw in Data Appending and Data Enriching and the definitions of (and delineations amongst) these terms start to get significantly murkier. So what's the difference between data cleansing vs....
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Data cleansing is the process of detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our Data Cleansing FAQs below. 1. What happens during the data cleansing process? During the actual process of data...
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