The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

GDPR

With Q3 in the books and 2018 just on the horizon, the GDPR is an ever-looming presence for companies who are located (or conduct business) in the European Union. The new regulations take effect on May 25th, 2018, so if your organisation has been dragging its feet on preparing for GDPR compliance, there is still time, but you must act now.   They say Rome wasn’t built...

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Sales and marketing alignment can cause tension, with each department so consumed in their own processes and having no idea what their counterpart is doing. However, a winning team consists of both departments working together to fuel revenue growth and drive business.   According to the Aberdeen Group, highly aligned organizations achieve an average of 32% year-over-year growth, with their non-aligned competitors experiencing a 7% decrease. The...

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sales and marketing alignment

They say a craftsman is only as good as his tools, and when it comes to sales and marketing alignment, the old adage stands. All of your planning and strategizing to get sales and marketing on the same page will be for naught if you don’t have the proper solutions (and processes) in place to support your alignment efforts.   According to a Corporate Executive Board survey,...

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sales and marketing alignment

It goes without saying that sales and marketing are like two sides of the same coin. Ideally, marketing and sales co-exist in harmony, each benefitting the other in a symbiotic relationship that, together, equips the company to flourish.   The benefits of aligning your sales and marketing teams are readily apparent.   According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue...

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customer data platform

An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks.  Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad as putting low grade fuel in lower performance marketing processes.  Marketing technology engineers have been hard at work building a new...

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The evolution of technology has, with it, spawned an evolution of process. How we work—and the tools we use to get work done—change at a breakneck pace, forcing us to be adaptable for the sake of efficiency and progress. Particularly in the B2B world, there seems to be a never-ending influx of new technology begging to be used to help you work smarter.  And while...

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Email is the most used form of communication in the business world, and email marketing is consistently one of the most successful marketing channels available. It makes up for a large portion of most company’s marketing efforts, primarily because it is simple, quick and yields desirable results. But what is it that makes email so effective? Sure, accessibility to Marketing Automation Platforms creates ease. But,...

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Modern Marketing

Another year, another Oracle Modern Marketing Experience in the books for the Synthio team, marking the 5th consecutive year that our team has sponsored this event. However, this year’s conference was unique, as it was the FIRST year that we debuted our fresh new look as Synthio (formerly Social123). To be fair, we weren’t the only ones who changed our name this year; Oracle Marketing...

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