The Synthio Blog

Last week, the Synthio crew saved its last burst of conference season energy for the SiriusDecisions Summit, in Las Vegas, NV. After a long few weeks of the Marketo Summit, Oracle’s Modern Customer Experience, and the Gartner Digital Marketing Summit – we emptied our tanks for one of our all-time favorite conferences: #SDsummit17. After all, building the ultimate sales and marketing machines is not only...

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Our team has returned from San Diego and we are more than excited to share everything we learned at the 2017 Gartner Digital Marketing Conference with our company! Like the other tradeshows we have attended this year, this conference marked our debut as Synthio (formerly Social123) at a Gartner event. With such a strong, energized event, here are a few of our favorite take-aways:   Captivating Keynote...

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Email is the most used form of communication in the business world, and email marketing is consistently one of the most successful marketing channels available. It makes up for a large portion of most company’s marketing efforts, primarily because it is simple, quick and yields desirable results. But what is it that makes email so effective? Sure, accessibility to Marketing Automation Platforms creates ease. But,...

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Modern Marketing

Another year, another Oracle Modern Marketing Experience in the books for the Synthio team, marking the 5th consecutive year that our team has sponsored this event. However, this year’s conference was unique, as it was the FIRST year that we debuted our fresh new look as Synthio (formerly Social123). To be fair, we weren’t the only ones who changed our name this year; Oracle Marketing...

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  Another Marketing Nation Summit is officially in the books for Synthio! However, to be fair,  this was our first time exhibiting as Synthio, since our recent rebrand. We sponsored the event and even brought a few marketers for an unmatched learning experience. If you have been to summit before, you’re probably asking yourself, “What’s NOT memorable about MKTGnation17?” And if you’re asking yourself that, then...

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Since the beginning of the century, we have witnessed social media become one of the most prevalent forms of communication and information sharing. Thanks to technological advancements, social media is easily and constantly accessible via smartphones, tablets, laptops, and more. In March of 2016, Brandwatch reported that there were 2.3 BILLION active social media users. That is nearly a third of the entire human population....

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With Tradeshow season right around the corner, it is important now more than ever to make sure you have your strategies planned out for event marketing. For most marketers, event marketing consists of sponsoring tradeshows/conferences, as well as hosting and organizing their own events (user conferences, roadshows, happy hours, etc.) Most marketers report that event marketing results in acquiring a larger numbers of net-new leads...

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Nowadays, with so many marketing channels available in the palm of our hands, the possibilities of marketing a company are endless. However, the number of channels being utilized for marketing purposes doesn’t matter unless you are seeing results. So, what is one guaranteed way to see results? Email marketing. There are many different aspects of email marketing that can be evaluated to show why and...

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Social

One of the most notable digital events we have witnessed so far in the 21st century is the rise of social media; specifically, the level to which it affects our daily life, and how it can ultimately affect consumer decisions. Coinciding with the rise of mobile devices, we have reached a point in time where the world is LITERALLY at our fingertips. With the simple...

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We are so happy to announce that we have officially relocated our office! We are now located at 2300 Windy Ridge Parkway, ste 620, Atlanta, GA 30339. The primary reason for the move was to obtain a larger space, in order to address the rapid growth the company has experienced over the last 2 years. For those who are not aware, our company size has doubled...

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Search for B2B Contacts Using the SynthSearch Product, powered by Synthio

Oftentimes, marketers do not take into consideration many outside, influential aspects when buying contact data. Whether it be age, lack of accuracy, redundancy, or data-entry related errors, it is overlooked more often than not – mostly because the thought of identifying and correcting errors in a massive database is nothing short of daunting. Thus, when searching for a data provider, it is important to find...

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With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it would appeal to everyone, or at least enough of them, and deliver to them...

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