With Tradeshow season right around the corner, it is important now more than ever to make sure you have your strategies planned out for event marketing. For most marketers, event marketing consists of sponsoring tradeshows/conferences, as well as hosting and organizing their own events (user conferences, roadshows, happy hours, etc.) Most marketers report that event marketing results in acquiring a larger numbers of net-new leads...
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Nowadays, with so many marketing channels available in the palm of our hands, the possibilities of marketing a company are endless. However, the number of channels being utilized for marketing purposes doesn’t matter unless you are seeing results. So, what is one guaranteed way to see results? Email marketing. There are many different aspects of email marketing that can be evaluated to show why and...
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One of the most notable digital events we have witnessed so far in the 21st century is the rise of social media; specifically, the level to which it affects our daily life, and how it can ultimately affect consumer decisions. Coinciding with the rise of mobile devices, we have reached a point in time where the world is LITERALLY at our fingertips. With the simple...
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Oftentimes, marketers do not take into consideration many outside, influential aspects when buying contact data. Whether it be age, lack of accuracy, redundancy, or data-entry related errors, it is overlooked more often than not – mostly because the thought of identifying and correcting errors in a massive database is nothing short of daunting. Thus, when searching for a data provider, it is important to find...
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With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-encompassing campaigns with hopes that it would appeal to everyone, or at least enough of them, and deliver to them...
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When marketers put their time and energy into a campaign, nothing is more upsetting than to see unsuccessful results; low deliverability/engagement, and a low return on investment. Why is this happening so often? Even though there are various options for data vendors available, a handful of marketers are quick to pick the most convenient and cheapest to get their campaigns launched ASAP. If marketers spent...
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When it comes to contact data, many marketers want to collect as many contacts as they can. There are so many pieces of content to be shared that sometimes all we care about is getting as many people in our audience as possible. Quantity becomes more of a priority than quality. However, it’s times like this when we have to take a step back and...
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When it comes to being a marketer, web forms are a critical component of any marketing campaign. They help us understand who is consuming our online content. We set up forms to capture information we deem pertinent, and then wait for the results to come in. We’ve all done it, so you know it’s true. Every marketer has their own unique set of data points...
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We live in a world where we are surrounded by data - online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more importantly, make profound sense of it. The problem though, is...
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Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1. Identify your campaign goals When creating a campaign, you need to identify...
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Well, that didn’t last long. Account Based Marketing was the term of the year in 2016. The concept is very simple – find the types of companies that are buying your solution and target these accounts for your marketing efforts. There has even been an added flare to this idea by throwing in digital advertising. But there are two dirty little secrets about Account Based Marketing...
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Last week I packed my bags and headed to the west coast for Vidyard’s Viewtopia in San Francisco, California! I was originally supposed to be at Hubspot’s Inbound Conference in Boston, but after some discussion, my flight to SFO was booked and I was registered for Viewtopia! Needless to say, I was super excited because I LOVE VIDYARD and California! This was my first time attending...
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