One of the most notable digital events we have witnessed so far in the 21st century is the rise of social media; specifically, the level to which it affects our daily life, and how it can ultimately affect consumer decisions. Coinciding with the rise of mobile devices, we have reached a point in time where the world is LITERALLY at our fingertips. With the simple...
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Oftentimes, marketers do not take into consideration many outside, influential aspects when buying contact data. Whether it be age, lack of accuracy, redundancy, or data-entry related errors, it is overlooked more often than not – mostly because the thought of identifying and correcting errors in a massive database is nothing short of daunting. Thus, when searching for a data provider, it is important to find...
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When marketers put their time and energy into a campaign, nothing is more upsetting than to see unsuccessful results; low deliverability/engagement, and a low return on investment. Why is this happening so often? Even though there are various options for data vendors available, a handful of marketers are quick to pick the most convenient and cheapest to get their campaigns launched ASAP. If marketers spent...
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When it comes to contact data, many marketers want to collect as many contacts as they can. There are so many pieces of content to be shared that sometimes all we care about is getting as many people in our audience as possible. Quantity becomes more of a priority than quality. However, it’s times like this when we have to take a step back and...
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When it comes to being a marketer, web forms are a critical component of any marketing campaign. They help us understand who is consuming our online content. We set up forms to capture information we deem pertinent, and then wait for the results to come in. We’ve all done it, so you know it’s true. Every marketer has their own unique set of data points...
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We live in a world where we are surrounded by data - online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more importantly, make profound sense of it. The problem though, is...
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Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1. Identify your campaign goals When creating a campaign, you need to identify...
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Well, that didn’t last long. Account Based Marketing was the term of the year in 2016. The concept is very simple – find the types of companies that are buying your solution and target these accounts for your marketing efforts. There has even been an added flare to this idea by throwing in digital advertising. But there are two dirty little secrets about Account Based Marketing...
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Last week I packed my bags and headed to the west coast for Vidyard’s Viewtopia in San Francisco, California! I was originally supposed to be at Hubspot’s Inbound Conference in Boston, but after some discussion, my flight to SFO was booked and I was registered for Viewtopia! Needless to say, I was super excited because I LOVE VIDYARD and California! This was my first time attending...
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Last week the Social123 team traveled up to Boston to sponsor and attend MarketingProf’s annual conference, The B2B Marketing Forum… and it was the 10th ‘birthiversary’ of the show! B2B Marketers from all across the country joined in Beantown to learn about marketing best practices, emerging trends and to spend time with the #MPB2B ‘squad.’ Personally, this is one of my favorite shows of the year...
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Last week I want to Cleveland with my awesome Demand Gen Manager, Ashley, to attend Content Marketing World for the first time! This year’s theme, Content Strikes Back, paid homage to Star Wars. Being a Michigan native and attending the University of Michigan, I wasn’t thrilled to be headed to the Buckeye state and I was definitely skeptical that Cleveland was the ‘content marketing capital...
Read More#ABM is still on the upswing and still on everyone’s minds, but most of the talk is all about how to implement #ABM and how to get company buy in, etc. I sometimes hear people talk about how to identify their named accounts, or how many they should be targeting, but no one is talking about how to actually reach those folks. I run an #ABM...
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