The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

Last week I packed my bags and headed to the west coast for Vidyard’s Viewtopia in San Francisco, California! I was originally supposed to be at Hubspot’s Inbound Conference in Boston, but after some discussion, my flight to SFO was booked and I was registered for Viewtopia! Needless to say, I was super excited because I LOVE VIDYARD and California!   This was my first time attending...

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Last week the Social123 team traveled up to Boston to sponsor and attend MarketingProf’s annual conference, The B2B Marketing Forum… and it was the 10th ‘birthiversary’ of the show! B2B Marketers from all across the country joined in Beantown to learn about marketing best practices, emerging trends and to spend time with the #MPB2B ‘squad.’ Personally, this is one of my favorite shows of the year...

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Last week I want to Cleveland with my awesome Demand Gen Manager, Ashley, to attend Content Marketing World for the first time! This year’s theme, Content Strikes Back, paid homage to Star Wars.  Being a Michigan native and attending the University of Michigan, I wasn’t thrilled to be headed to the Buckeye state and I was definitely skeptical that Cleveland was the ‘content marketing capital...

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As we all come back from the long weekend celebrating the 4th of July, I wanted to take the time to look back at all of my favorite social posts for past holidays.  As a Social Media Manager, I always get excited posting during the holidays because it lets me utilize my creative side to come up with a cute graphic to go along with...

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Take me back to Seattle please! Last week, myself and my head of alliances headed up and over to Seattle, Washington, for Heinz Marketing’s Full Funnel event. Everyone loves having a full funnel right? But in order to best manage your funnel, you have to give love and attention to all of the stages within it. Most marketers tend to focus on the top of...

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[fusion_text]Many people think that the marketing department has it all together, and to be fair, we do tend to be the glue that holds the company together (not to toot our own horns or anything), but we are entitled to have our “uh-oh” moments.  After all, nobody is perfect! However, as mentioned in the previous blog post (“I Am Woman, Watch Me Lead: Takeaways from the...

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I wanna s-s-s-search for software on your domain And I wanna know that these were cross referenced with a job board or career page Then I wanna ah ah see how that software complements me ‘Cause I gotta kno kno kno know wha what's your technology? (Sung to What’s Your Fantasy? By Ludacris) Please excuse my poor rapping skills.  But all joking aside, having intel on what types of technologies...

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We are only three months into 2016 and we've already been to six conferences!  We've hit Scottsdale, San Francisco, and Las Vegas, not to mention our hometown of Atlanta! Where have we been? Well let me tell you: B2B Content 2 Conversion #FlipMyFunnel Rainmaker 2016 Technology Association of Georgia's Technology Summit/Top 40 MarTech Adobe Marketing Summit And it doesn’t stop there - we are literally traveling the...

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“Oh, the good ole’ days”, as so many say… but were they really ‘good’ or do we, as a society, just use that phrase to reference a time in the past when things were simply done differently? When I look back on some of my early marketing memories, it’s a little bit of both – thankful that that era is over now, but also bitter,...

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Myself and three of my (awesome) Social123 colleagues recently made our way to Scottsdale, AZ, for Demand Gen Report’s B2B Content 2 Conversion Event aka #C2C16.  Aside from some welcomed sunshine and relaxation time, we all came back with some pretty great takeaways when it comes to B2B marketing. Here were a few that stood out. New Rule: B2B Does NOT Mean “Be Too Boring” This comes...

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We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS).  Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It all begins with cloud computing.  Cloud computing is a kind...

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