The Synthio Blog

When marketers put their time and energy into a campaign, nothing is more upsetting than to see unsuccessful results; low deliverability/engagement, and a low return on investment. Why is this happening so often? Even though there are various options for data vendors available, a handful of marketers are quick to pick the most convenient and cheapest to get their campaigns launched ASAP. If marketers spent...

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B2BC2C

With the conclusion of the B2B Marketing Exchange Conference (#B2BMX) the sunny Scottsdale days have come to an end and the Synthio team is back in ATL (which is also pretty sunny, but there’s not a palm tree or red mountain in sight). As a marketer who is highly invested in events for a variety of reasons, and one who has been to this event...

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When it comes to being a marketer, web forms are a critical component of any marketing campaign. They help us understand who is consuming our online content. We set up forms to capture information we deem pertinent, and then wait for the results to come in. We’ve all done it, so you know it’s true. Every marketer has their own unique set of data points...

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We live in a world where we are surrounded by data - online behavior data, characteristic data, contact data, firmographic data, purchasing data, etc. It’s everywhere. Every human and business alike leaves behind a digital footprint. The businesses that are succeeding the fastest are those who have discovered how to effectively capture data, and more importantly, make profound sense of it. The problem though, is...

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Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year:   1. Identify your campaign goals When creating a campaign, you need to identify...

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2017 is here and it feels like the beginning of 2016 was just yesterday, but nonetheless marketing trends continue to change so here’s a whole new lineup of marketing resolutions for you to get this year going:   Invest in a Data Scientist or Data Partner… ASAP As innovative technologies transform marketing, don't let your company get left behind. Nowadays, marketers must be as data-driven as possible to...

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The year is coming to a close and that means your 2017 marketing budget is probably wrapped up with a bow on it. One section of the budget that should always receive a little extra love is events and conferences. While sponsoring/exhibiting at conferences is a great way to get quality leads, it’s also important to recognize the value in attending marketing conferences. Marketing conferences...

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Well, that didn’t last long.   Account Based Marketing was the term of the year in 2016. The concept is very simple – find the types of companies that are buying your solution and target these accounts for your marketing efforts.  There has even been an added flare to this idea by throwing in digital advertising.  But there are two dirty little secrets about Account Based Marketing...

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If you know Synthio (formerly Social123), then you know we go to a LOT of conferences; it’s kind of our thing. But the conferences that we go to are typically pretty targeted and don’t have attendee numbers over 4-5k people. Last week at Hubspot’s annual conference, Inbound, there were almost 20,000 people there! Besides being totally overwhelmed with talking and networking, we also learned TONS.   Here...

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Last week I packed my bags and headed to the west coast for Vidyard’s Viewtopia in San Francisco, California! I was originally supposed to be at Hubspot’s Inbound Conference in Boston, but after some discussion, my flight to SFO was booked and I was registered for Viewtopia! Needless to say, I was super excited because I LOVE VIDYARD and California!   This was my first time attending...

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Last week the Social123 team traveled up to Boston to sponsor and attend MarketingProf’s annual conference, The B2B Marketing Forum… and it was the 10th ‘birthiversary’ of the show! B2B Marketers from all across the country joined in Beantown to learn about marketing best practices, emerging trends and to spend time with the #MPB2B ‘squad.’ Personally, this is one of my favorite shows of the year...

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