The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

As we all come back from the long weekend celebrating the 4th of July, I wanted to take the time to look back at all of my favorite social posts for past holidays.  As a Social Media Manager, I always get excited posting during the holidays because it lets me utilize my creative side to come up with a cute graphic to go along with...

Read More

Take me back to Seattle please! Last week, myself and my head of alliances headed up and over to Seattle, Washington, for Heinz Marketing’s Full Funnel event. Everyone loves having a full funnel right? But in order to best manage your funnel, you have to give love and attention to all of the stages within it. Most marketers tend to focus on the top of...

Read More

[fusion_text]Many people think that the marketing department has it all together, and to be fair, we do tend to be the glue that holds the company together (not to toot our own horns or anything), but we are entitled to have our “uh-oh” moments.  After all, nobody is perfect! However, as mentioned in the previous blog post (“I Am Woman, Watch Me Lead: Takeaways from the...

Read More

I wanna s-s-s-search for software on your domain And I wanna know that these were cross referenced with a job board or career page Then I wanna ah ah see how that software complements me ‘Cause I gotta kno kno kno know wha what's your technology? (Sung to What’s Your Fantasy? By Ludacris) Please excuse my poor rapping skills. But all joking aside, having intel on what types of technologies...

Read More

We are only three months into 2016 and we've already been to six conferences!  We've hit Scottsdale, San Francisco, and Las Vegas, not to mention our hometown of Atlanta! Where have we been? Well let me tell you: B2B Content 2 Conversion #FlipMyFunnel Rainmaker 2016 Technology Association of Georgia's Technology Summit/Top 40 MarTech Adobe Marketing Summit And it doesn’t stop there - we are literally traveling the...

Read More

Myself and three of my (awesome) Social123 colleagues recently made our way to Scottsdale, AZ, for Demand Gen Report’s B2B Content 2 Conversion Event aka #C2C16.  Aside from some welcomed sunshine and relaxation time, we all came back with some pretty great takeaways when it comes to B2B marketing. Here were a few that stood out. New Rule: B2B Does NOT Mean “Be Too Boring” This comes...

Read More

We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS).  Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It all begins with cloud computing.  Cloud computing is a kind...

Read More

2016 is finally here and everyone has probably made personal resolutions for themselves, myself included. However, as marketing trends continue to change, we should all think about making some marketing resolutions, as well! Here are a few #MarketingResolutions to get you started on the right foot this year: Clean Data Clean data should be a top priority for 2016 and it’s important to not just think about...

Read More

2016 is just around the corner and, as a marketer, it's important to lay out different strategies that will optimize engagement in the coming year.  Personalization is becoming a huge priority and trend and I can’t help but agree… to an extent. Personalization is important in order to engage your audience, however, you have to make sure that the data you’re using to create “customized experiences”...

Read More

  Permission-Based Selling to 'Martechers' in 2015 Selling to marketers in the 21st century isn’t easy. I know that because I’m a marketer and let’s face it, we are busy people, we’re hard to reach, and we don’t traditionally like to be sold to…although we do love to buy things, which is an excellent caveat. I recently signed a pretty sizeable contract for a marketing software and...

Read More